Colorism -- The Elephant In The Advertising Room

by Adriana Waterston , Op-Ed Contributor, January 23, 2020

We know that representation in media matters. In Horowitz Research’s latest State of Consumer Engagement 2019 study, 55% of multicultural consumers said it would have a positive impact on their intent to purchase if the company featured people of their race/ethnicity in their advertising.

But executing nuanced, sophisticated, culturally attuned …