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African-American Millennials Prefer Cadillac
- by Tanya Gazdik , February 3, 2019
African-American millennials are 57% more likely to drive a Cadillac than other millennials, according to a study from Viant.
The demographic group is 40% more likely than other millennials to drive full-size cars, per "The Marketer’s Guide to African-American Millennials” from Viant, a Meredith advertising technology company.
Indeed, …
