June 3 - 6, 2024
consumer packaged goods
Despite Strong Environmental Worries, Consumers Spurn Greener Products
- by Sarah Mahoney @mahoney_sarah, October 12, 2022
U.S. consumers are increasingly concerned about climate change and the environment. But a new study from GfK reveals that despite those worries -- with 62% saying climate change is either a very or extremely serious problem -- people are also more inclined to say green products are less effective and …
2 comments about "Despite Strong Environmental Worries, Consumers Spurn Greener Products".
Read more comments >
Next story loading 
If you spend any time scratching the surface with consumers on this issue, you soon learn that people are very concerned about climate change but feel that the larger institutions are largely responsible (government, corporate community, etc.). With inflation putting pressure on the pocketbook it seems insane that individual consumers should be responsibe for fixing such an inmutable, massive problem by overpaying for subpar products. Some feel that it is a cynical ploy to leverage their emotions to make a buck without actually doing anything real about the problem. This is not "green fatigue" it is "green skepticism over corporate green hypocracy." Don't make me pay more for crappy products just to make me feel good. Do something real on a corporate and policy level that will make a real impact.
There has been research for some time that showed consumer concern about climate change that also indicated the consumer has a low limit on the extra cost or inconvenience they would accept when making purchases of green products and services. Inflation has probably lowered the limits.