Purpose Doesn't Need Rethinking -- It Needs To Be Done Properly

  • by , Op-Ed Contributor, July 26, 2022

The debate around the role and effectiveness of purpose for brands continues to roll on. 

In recent months we have seen many different commentators enter the fray, and those stoking the debate rarely arrive without an agenda -- whether it's an investor demanding change or a leader seeking profile.

Those …

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