Mindshare: Consumer Optimism Is A Lie
- by Joe Mandese @mp_joemandese, July 2, 2020
While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's Mindshare unit suggests they probably are lying, even if it's to themselves.
The research, which utilizes sophisticated neuro research methods to uncover what people are feeling …
No information about sample size and demographics = fake news.
People are part of more than one tribe.
What do -0.03% and 0.14% mean? Differential to what?
Standardised millisecond response times to what - video content, text content, questionnaire? Does the data take into account nett cohort behaviuoral differentials (e.g. respondent age could be a response time factor with the age group clustering in one of theose reported groups")?
Further, the 5.6X appears to have been derived from that ratio of +0.14% and -0.03% [+0.14 - -0.03 = 0.17, and 0.17 /0.03 =5.6X}. But are either of these numbers statistically significant? For example, if the -0.03 was- 0.01 then the relative difference would be 0.15/0.01 = 15X.