Commentary
Behavioral Advertising's Benefits To Publishers Are Overstated, New Study Suggests
- by Wendy Davis , Staff Writer @wendyndavis, May 30, 2019
For years, the ad industry has argued that free content online is fueled by online behavioral advertising, or tracking users across the web in order to deduce their interests and serve them with targeted ads.
The argument turns on the assumption that advertisers will pay more for targeted ads than …
Wendy Davis is a Senior Writer at MediaPost. You can reach Wendy at wdavis@mediapost.com
