Commentary
GDPR Fallout -- Full Transparency Doesn't Pay With Cautious Consumers
- by Sean Hargrave , Staff Writer, June 27, 2018
Call it consent fatigue, permissioning overload or just plain data deluge -- a month on from GDPR being introduced, Britons appear to have had enough of being asked for permission to be marketed to.
The irony is, the more open and up front publishers are about it, the more they …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
