Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email Address
- by Ray Schultz , October 18, 2021
The email address is the data point consumers least mind being collected by companies -- even as they move their shopping to digital channels, according to the 2021 Future of Marketing Survey, a two-part study from the American Marketing Association-New York, conducted by Charney Research and Toluna.
Of the consumers polled, 66% …
