Search Thriving: Least Likely To Be Cut From Ad Budgets
- by Laurie Sullivan @lauriesullivan, September 16, 2022
Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 -- doubling what advertisers spent in 2019, according to data from Insider Intelligence.
The analyst firm, in the report released this week, called paid search the “bedrock” of media -- accounting for more than a …
