Commentary
Color Is Key To Improving Campaign Performance, VidMob Study Finds
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2022
Color is an important aspect of brand identity, and data from a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.
Various approaches to hue, contrast, and exposure will yield different results with engagement, so continual testing of ads, …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
