Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
- by Joe Mandese @mp_joemandese, April 21, 2021
Native advertising formats including
paid branded content and influencers now represent the biggest share of digital advertising budgets, supplanting options such as paid search, display, social and video in the media mix. That's the
finding of a study conducted by Advertiser Perceptions late last year, which found that as branded …
