January 25, 2023
Video Poised To Become Dominant Programmatic Display Ad Format
- by Joe Mandese @mp_joemandese, January 27, 2022
Video advertising is poised to become the dominant format in the programmatic digital display marketplace this year, according to new estimates released by eMarketer.
"This year, video will account for more than half of all programmatic display ad spending for the first time," eMarketer Senior Analyst Ross Benes writes in …
