'Kidults' And Pop Culture Shape Holiday Toy Trends
- by Sarah Mahoney @mahoney_sarah, October 2, 2023
The "kidulting" craze shows no sign of slowing down. New consumer research from the Toy Association, released at this week’s International Toy Fair, reveals that 89% of parents also plan to buy toys for grown-ups on their holiday list.
“Our findings indicate that parents are looking for feature-rich toys that …
