Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
- by Karlene Lukovitz @KLmarketdaily, January 19, 2023
Even as many other verticals have seen a reduction in ad spend, U.S. ad investments in children’s content and programming grew by nearly 50% in 2022, driven primarily by digital video, according to a study by MediaRadar.
The sales intelligence company analyzed a sample of ad spending from national TV …
