January 25, 2023
Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
- by Joe Mandese @mp_joemandese, July 15, 2021
Despite some big question marks concerning attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will set a new record for U.S. TV advertising sales at $2.25 billion.
The Summer Games -- which were postponed from 2020 due to the COVID-19 pandemic, …
