Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
- by Wayne Friedman , August 19, 2021
Nielsen’s measured streaming TV usage data, under its new Gauge metric, ticked up one percentage point to a 28% share from June to July -- due to more sports TV content, according to the media research company.
Nielsen's Gauge is a monthly metric showing Total Usage of Television for broadcast, …
