Commentary

Think You Know Football Fans? Not So Fast

  • by , Op-Ed Contributor, December 9, 2019
With the NFL playoffs rapidly approaching and the Super Bowl ad inventory already scooped up, interest in the league is at an all-time high.

Football still maintains its spot as No. 1 sport in America, and brands are eager to connect with its passionate fan base.

To better understand the …

1 comment about "Think You Know Football Fans? Not So Fast".
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  1. John Grono from GAP Research, December 9, 2019 at 4:07 p.m.

    So, pretty much as it has always been.

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, M1, Head of M1 Insights and Research Solutions, Dentsu Aegis Network

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