Commentary
NFL TV Advertising Won't Save National TV Ad Revenue In Recessionary Economy
- by Wayne Friedman , Staff Writer, September 12, 2022
Don't count on the NFL to try to carry the load for national TV advertising -- in terms of ever higher revenue or overall gains in 30-second unit pricing.
Like anything in sports and in winning national TV advertising business, you need a team.
While national TV advertising will recover …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
