New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
- by Wayne Friedman , October 21, 2020
Total national TV entertainment advertising sank 25% in September to $2.0 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar.
Major TV networks experienced massive TV production delays due to the COVID-19 pandemic, which in turn has pushed out …
