NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
- by Wayne Friedman , January 20, 2021
The first two weeks of the NFL postseason pulled lower average viewership -- 22% and 7% lower, respectively -- but gained higher overall national TV ad revenues because of two more games.
The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in live …
