Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
- by Wayne Friedman , February 21, 2024
The outlook for linear TV and connected TV continues to be an “unsettled ad market,” according to Bernstein Research.
Roku's recent earnings call with analysts provided a similar outlook and estimates.
After interviewing a major media agency buyer -- one that oversees a total $500 million media budget in annual …
