Commentary
Peak Channels
- by Joe Mandese @mp_joemandese, February 7, 2023
The research team at FX Networks famously got the industry's mind around the concept of “peak TV” -- an inflection point in which more hours of original programming were being distributed than viewers had time in their day to watch.
But thanks to a multitude of technologies, I …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
Joe, all of which is why a lot of folks will stay with "pay TV" or "appointment TV" even if many also use streaming services. There is no need for the typical consumer to wade through hundreds---or thousands ---of possible choices to determine what content to demand every time one turns on a TV set. Sometimes, sure, but not every time.
And making it so difficult ---as you describe---only makes the decision to keep "pay TV" easier---especially for heavy viewing 50+ viewers who like to pre-plan much of their viewing day around a list of shows that are personal favorites---an AM news/gab show, a mid morning game show---or several game shows---an early evening news report, a syndicated sitcom rerun, and a late night talk/variety show. OK, perhaps in prime time when one has family or friends over to visit, one does the on-demand thing to find something special and maybe that happens at other times----periodically. But not every time.
"Somebody should invent an app that let's people keep track of what shows they want to watch and what platforms the can watch them on."
Joe, somebody did! It's the Webby award winning TV Time app from Whip Media. You can download for free from wherever you get your apps. Given it a go!