Commentary
Buyer Survey Probes Addressable's Progress, Remaining Obstacles
- by Karlene Lukovitz @KLmarketdaily, January 6, 2023
While large majorities of advertising buyers report positive results from addressable advertising, they also confirm that at least three key obstacles still need to be resolved.
That’s according to a survey of 350 agency and brand advertisers at the manager level and above who have purchased addressable TV advertising from …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
