CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer

Total connected TV advertising will soar 27% to $8.11 billion in 2020, according to eMarketer -- up from $6.38 billion a year ago.

YouTube will be the biggest individual platform -- at a gross total of $2.9 billion.

But after content providers -- traditional TV networks and digital publishers -- …

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