CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer
- by Wayne Friedman , December 23, 2020
Total connected TV advertising will soar 27% to $8.11 billion in 2020, according to eMarketer -- up from $6.38 billion a year ago.
YouTube will be the biggest individual platform -- at a gross total of $2.9 billion.
But after content providers -- traditional TV networks and digital publishers -- …
