Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%

Total first-quarter national TV linear advertising was up 4.7% to $9.1 billion -- but taking out NBC's Winter Olympics, national TV witnessed a 2.6% drop, according to MoffettNathanson Research analysis.

Total national TV viewing continues to sink -- down 5% to 2.89 billion minutes based on total day viewing for …

2 comments about "Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%".
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  1. John Grono from GAP Research, May 2, 2022 at 6:10 p.m.

    I wonder if anyone knows whether taking out NBC's Winter Olympics advertising was counter-balanced by incuding an estimate of typical NBS advertising in the same slots and for the same number of days?

    Simply removing it (the equivalent of NBC going-to-black) and concluding that national advertising would have been down if it wasn't for the Winter Olympics would be very misleading.  

  2. Joel Rubinson from Rubinson Partners, Inc. replied, May 3, 2022 at 11:17 a.m.

    Right. seems the author had an agenda other than objective reporting.

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