Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
- by Wayne Friedman , June 26, 2024
Although new streaming advertising-supported options and services are growing, the total time spent watching TV in May via advertising-related networks/platforms -- on
all linear TV, streaming and digital services -- remains weak, according to estimates from veteran ad-research executive Brian Wieser on his substack column Madison and Wall.
He estimates that …
