Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
- by Laurie Sullivan @lauriesullivan, October 1, 2020
Buyers indicate a higher likelihood to switch suppliers in the next 30 days compared with the past 30 days, according to data released by Google. Their likelihood to switch suppliers rose to 65% in August 2020 compared with 59% in June 2020.
While a high percentage of buyers cited the …
