Film Marketers Brace Amidst Coronavirus Concerns, Box Office, National TV Marketing Remain Stable
- by Wayne Friedman , March 6, 2020
Although concerns remain over U.S. theatrical moviegoing due to coronavirus, box office revenues are slightly higher than a year ago through the first weekend in March -- with national TV marketing spend stable for now.
IMDB’s Box Office Mojo shows 210 film releases are at $1.58 billion through the first …
