The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index's U.S. Ad Market Tracker.

The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related advertising recession.

Relative …

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