January 25, 2023
The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
- by Joe Mandese @mp_joemandese, July 18, 2022
The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index's U.S. Ad Market Tracker.
The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related advertising recession.
Relative …
