Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
- by Wayne Friedman , August 10, 2022
With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers."
Nielsen's national TV panel has been measuring …
