Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.
The Gartner 2022 CMO Spend and Strategy Survey -- released Monday at the Gartner Marketing Symposium/Xpo -- found 70% of …