Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine
- by Joe Mandese @mp_joemandese, March 11, 2022
Nearly half of American consumers say they will only support brands that explicitly condemn Russia's invasion of Ukraine, according to research released late Thursday by Horizon Media.
The study, which was fielded March 3-7, reaffirms a growing sentiment among consumers that the brands they support must take active steps to …
