Disney+, TikTok and Pfizer Shake Up Loyalty Landscape

by Sarah Mahoney , Staff Writer @mahoney_sarah, September 12, 2022

After several years of pandemic disruption, brand loyalty finally seems to be sorting itself into a new consumer reality.

Brand Keys' latest ranking reveals a significant re-distribution of customer love "and paints the clearest picture yet of what a 'return to normal' marketplace will look like," says Robert Passikoff, Brand …

brands, consumer, consumer experience, covid-19, loyalty, pharma, research, retail, streaming, television

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About the Author

Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.