Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December

U.S. ad spending rose for its tenth consecutive month in December, but the rate of expansion decelerated markedly from recent months.

The data, which is based on a MediaPost analysis of Standard Media Index's (SMI) U.S. Ad Market Tracker, shows that total spending rose only 1.4% vs. December 2020.

And …

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