Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
- by Joe Mandese @mp_joemandese, January 21, 2022
U.S. ad spending rose for its tenth consecutive month in
December, but the rate of expansion decelerated markedly from recent months.
The data, which is based on a MediaPost analysis of Standard Media Index's (SMI) U.S. Ad Market Tracker, shows that total spending rose only 1.4% vs. December 2020.
And …
