As the global pandemic enters its third year,
seasonal patterns of consumer behavior have emerged that affect media-buying strategies for different kinds of advertisers. Retailers, malls and restaurants can expect a surge in foot traffic later
this month and into early March as the number of COVID-19 cases plunges and …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.