Commentary
Disney's Exodus From Facebook Benefited Amazon
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2020
Disney, one of the largest advertisers on Facebook in the United States during the first half of 2020, cut its spending to zero in July after joining the advertiser boycott over hate speech content.
Pathmatics estimates the company spent $211.8 million -- up about 2,000% compared with the first half of 2019 …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
