Commentary
The AI Spin: How Marketers Are Using It For Personalization
- by Ray Schultz , Columnist, April 4, 2024
It needn’t be argued that personalization is essential for today’s marketers. But how good are they at it, and where does AI fit in?
They're not bad, and AI can play a great role, judging by The Use Of AI To Advance Personalization In 2024, a study by Ascend2.
Of …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
