Cheetos Leverages Social Data To Reward Asteroids Fans

  • October 2, 2019

The Challenge

Ten years ago, Cheetos Flamin’ Hot Asteroids disappeared from store shelves. And fans were not happy. For years they regularly demanded the product’s return on social media—even gathering more than 90,000 signatures on a Change.org petition. 

Finally, in 2019, Frito Lay decided to bring Flamin’ Hot Asteroids back ...

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