Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "affluent"
- Nearly two-thirds of American consumers say they miss one or more of the brands they haven't been able to buy during the pandemic, and they are buying new ones instead, according to a national survey conducted by Mindshare last week.
- Among the biggest reason why: Economic anxieties are likely to persist for years.
- Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services.
- It intentionally positioned the experience at the intersection of one of the busiest gates and the main corridor that leads to baggage claim so that a highly affluent audience of Super Bowl attendees could not miss it.
- Seismic shifts in culture, the economy and technology are reshaping views of the affluent and their expectations, according to a new report.
- According to a recent Ipsos Affluent Survey, Affluencers, (adults living in households with at least $125,000 in annual household income,) reflecting the top 16% of American households, and 71% of all Affluents influence others' shopping and buying behaviors.
