Commentary
The Influence Of Affluencers
- by Jack Loechner , Staff Writer @mp_research, April 4, 2018
According to a recent Ipsos Affluent Survey, Affluencers, (adults living in households with at least $125,000 in annual household income,) reflecting the top 16% of American households, and 71% of all Affluents influence others’ shopping and buying behaviors.
Michael Baer, SVP and Head of Affluent Intelligence Group, Ipsos Connect, says …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
