Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
- The explosive popularity of ChatGPT, the chatbot powered by artificial intelligence, has marketers thinking about the technology's possible effects on consumer behavior.
- Marketers say they are investing in technologies to speed up and customize interactions with customers.
- Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of written answers.
- Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
- But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn't share their accounts at no cost anymore.
- Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77.
- A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their search queries to publishers.
- More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
- Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
- Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
- With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever.
- February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in the second half of the year driven by ad-supported video streaming.
- Younger people and households with kids use more non-video entertainment sources than video ones.
- The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as well as television analysts like me -- the upfront season has placed thoughts of September squarely into May. In this week's edition, I break down what the major networks said during their upfront ad presentations, and perhaps more importantly, what they actually meant.
- The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied.
- There are significant differences in news preferences among registered voters, both for TV and online sources.
- It may be popular in other countries, but American consumers are still shy about clicking "buy" on social media.
- Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices.
- The chief marketing application is behavioral segmentation, Sprout Social reports.
- Near-total coverage of most NFL games would cost a consumer about $170 a month on average.
- Combating accusations of fake news, falling ad revenue and lack of staffing are the biggest concerns of journalists worldwide.
- Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months.
- The short answer is no. Sellers want higher reported ratings, while buyers want stability. Neither is conducive to better, more accurate audience measurement. I give the long answer in this week's edition, but it still winds up being no. Of course, advertisers want the most accurate data possible, but with a couple of notable exceptions, they have traditionally had surprisingly little influence over the way national television audiences are measured.
- The bundling of Disney+ and Hulu is seen as a way to increase the potential audience for advertisers.
- Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
- The expansion comes a year after Maxine Gurevich joined the agency as senior vice president-cultural intelligence.
- Trader’s Joe's took the top spot on Yelp’s first-ever “Most Loved Brands” list, followed by Nothing Bundt Cakes and Kung Fu Tea bubble tea. Other retailers that made the list included Costco, World Market, Lululemon, Total Wine & More, Insomnia Cookies, Home Goods, Nike, Target, At Home, Marshalls, David’s Bridal, Boot Barn, Nordstrom Rack and Michaels.
- The insurance carrier was No. 1 in ad impressions and media spending during the first three months of the year, according to iSpot.tv.
- Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
