If consumers increasingly have no favorite 'brands,' what does this mean for streaming platforms? Are brands really just about the show?
For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about people's enthusiasm.
Forecasters point to 4% sales gains and resilient consumers. But given inflation and overstretched budgets, it may be an uneven holiday.
Brands will need to know their audiences, substantiate their claims and recognize that not every controversy requires a corporate statement.
To understand how much outdated information brands leave on websites for ChatGPT to discover, retrieve, and cite with each consumer query, BrightEdge researchers reviewed pages at six major U.S.
retailers cited as sources by ChatGPT from June-August 2026.
Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate.
I just attended the New York Comic Con, along with roughly 250,000 other folks from all over the world. At last year's convention, I had the photo taken with Krysten Ritter (aka Jessica Jones). So I
thought this week's edition would be a good time to write about how these types of gatherings have grown from their humble beginnings to the large-scale, multi-media, multi-genre, mega events they are
today. Hint: Comic cons are much more than just San Diego and New York.
Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group Dentsu.
A Syracuse-Ipsos test finds AI creative is "good enough," which is exactly what worries the researchers.
Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them.
Google and OpenAI lead in AI search adoption, but female and senior users are forecast to drive growth for AI-based products, based on a revised forecast from Emarketer released today.
Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.
A tribute celebrating the life of pioneering ad industry researcher Bill Harvey will be held Oct. 20th at the ARF's New York headquarters. In-person space is limited. RSVP by Tuesday, Oct. 13 by
contacting krichey@thearf.org.
More men than women say range would be a deciding factor (80% vs. 64%) and to prefer 300+ range miles (50% vs. 35%).
Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas.
Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.
Ironically, the Code and Theory report finds it's because organizations and their AI tech aren't in sync, execution happens more slowly, the opposite of why many firms embrace AI to begin with.
Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game.
An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests.
Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week.
Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and
spending.
OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing.
Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.
The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is.
A study by Kroger, Vidmob, and MMA Global examined whether predictive creative scoring can improve ecommerce outcomes by statistically identifying creative attributes driving increased sales
conversions.
After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix.
Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why.
The research, by Stagwell's Harris Poll and Harris X for the Harvard Center For American Political Studies, found 74% of voters want AI regulated by a bipartisan government agency.
Encountering the same campaign in multiple places has a way of making people remember it.
Based at Adelaide University in Australia, the nonprofit Institute bills itself as the world's largest academic center for marketing research.