Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent
bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.
The explosive popularity of ChatGPT, the chatbot powered by artificial intelligence, has marketers thinking about the technology's possible effects on consumer behavior.
Marketers say they are investing in technologies to speed up and customize interactions with customers.
Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of
Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn't share their accounts at no cost anymore.
Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77.
A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their
search queries to publishers.
More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever.
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in
the second half of the year driven by ad-supported video streaming.
Younger people and households with kids use more non-video entertainment sources than video ones.
The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as well as television analysts like me -- the upfront
season has placed thoughts of September squarely into May. In this week's edition, I break down what the major networks said during their upfront ad presentations, and perhaps more importantly, what
they actually meant.
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied.
There are significant differences in news preferences among registered voters, both for TV and online sources.
It may be popular in other countries, but American consumers are still shy about clicking "buy" on social media.
Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices.
The chief marketing application is behavioral segmentation, Sprout Social reports.
Near-total coverage of most NFL games would cost a consumer about $170 a month on average.
Combating accusations of fake news, falling ad revenue and lack of staffing are the biggest concerns of journalists worldwide.
Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months.
The short answer is no. Sellers want higher reported ratings, while buyers want stability. Neither is conducive to better, more accurate audience measurement. I give the long answer in this week's
edition, but it still winds up being no. Of course, advertisers want the most accurate data possible, but with a couple of notable exceptions, they have traditionally had surprisingly little
influence over the way national television audiences are measured.
The bundling of Disney+ and Hulu is seen as a way to increase the potential audience for advertisers.
Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
The expansion comes a year after Maxine Gurevich joined the agency as senior vice president-cultural intelligence.
Trader’s Joe's took the top spot on Yelp’s first-ever “Most Loved Brands” list, followed by Nothing Bundt Cakes and Kung Fu Tea bubble tea. Other retailers that made the
list included Costco, World Market, Lululemon, Total Wine & More, Insomnia Cookies, Home Goods, Nike, Target, At Home, Marshalls, David’s Bridal, Boot Barn, Nordstrom Rack and Michaels.
The insurance carrier was No. 1 in ad impressions and media spending during the first three months of the year, according to iSpot.tv.
Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.