Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- Charities and nonprofit groups had the most inclusive advertising, while the sports category ranked last in terms of representation.
- Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.
- The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting.
- The average American subscribes to two streaming services, spending about $42 a month.
- The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released this week.
- WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.
- The flipside, according to a new WARC report: just one-third expect marketing budgets to increase.
- Consumers feel basic data is most appropriate for financial institutions to collect, followed by credit scores and history and account types open.
- The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.
- The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
- A resurgence of in-store shopping continues, while a monstrous Cyber Monday pushed weekend online sales to a new high of $41.1 billion.
- Only 42% of Gen Z include monetary donations in their definition of 'charitable giving.'
- MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable TV networks will decline 13% in 2024 to $20.1 billion, while AMC Networks will dip 21% lower to $2.4 billion.
- The 16 drug brands that ran campaigns in the first half of the year spent a total of $271.6 million.
- Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
- Big discounts for a variety of products, especially toys and electronics, drove this year's spending.
- Global ad investment more than doubled in the past decade and grew 2.8 times faster than global economic output since 2014.
- User-generated content challenges social platforms to ensure that they are eliminating objectionable materials.
- With the NFL season just past the halfway point, in this week's edition I'm updating version of a column I wrote last season on NFL Analytics. Over the past few years, one the more controversial aspects of NFL football games is the idea of going for it on fourth down when a team needs two or three (sometimes more) yards for a first down. The reason? Something called "analytics," which has upended decades of NFL truism and tradition. This analysis takes a look at how the ESPN analytics model works as it relates to recommending whether to go for it on fourth down, attempt a field goal, or punt. Different teams use their own analytics models, but they likely contain many of the same elements - as evidenced by the common refrain that "analytics says go for it." I haven't heard any broadcaster or analyst (or coach) say that analytics says don't go for it on fourth-and-one or two.
- Advertisers expressed concern with delivering ads alongside risky content and deepfakes, a survey found.
- Challenges include legislation that may limit social use and heightened brand risk due to AI-generated content.
- New research highlights the connection between private label prowess and customer loyalty.
- The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
- Deloitte's latest forecast points to record spending but also detects a sharper focus on deal-finding.
- Streaming platforms are moving into live sports to gain more subscribers, dividing the sports audience.
- Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.
- From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
- Younger cohorts of travelers tend to be more sophisticated in their social media usage.
- As consumers seek to defend themselves from politics, stress and technology, stores must help them navigate a new definition of wellness.
- Other best practices cited in ANA's SeeHer report: "Show women's mental health more authentically, weight more realistically, and reproductive health more inclusively."
