Seventy four percent of the average grocery cart is made up of habitual purchases, while only 26% is up for grabs. That sliver is a battlefield for advertisers.
The Tesla Model 3 ranks the highest overall followed by the Tesla Model Y and BMW i4. The Ford Mustang Mach-E ranks highest among mass market brands followed by the Hyundai Ioniq 6 and Kia EV9.
Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.
Only 6% of Americans often get news from email newsletters, Pew Research Center reports.
CMOs now expect media to drive growth, relevance and transformation all at once.
As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
Consumers feel informed and optimistic, but they are also alert, cautious and paying close attention to how AI shows up in content and advertising.
New UC San Diego research finds LLMs frequently alter review sentiment - and the shifts measurably change human decisions.
The smartest media strategies will balance automation and humanity, scale and specificity, speed and meaning.
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to cancel the streamer after it took ads from ICE
(US Immigration & Customs Enforcement).
Consumers aren't looking for brands to fix everything, but to understand the mood without making it worse.
Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes.
Nearly two thirds of Americans say having ads in AI search results would make them trust those results less.
Fresh Step cat litter is partnering with Best Friends Animal Society and actress Ariana Madix for a cat adoption promotion on Bumble.
Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers.
Rating information, crucial for brand safety, is often missing from FAST programming.
But many use at least one legacy channel - local TV news, Medill reports.
As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset.
Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them.
That's according to an analysis from System1, which also found that AI ads for the most part fell flat.
Viewers responded to the beverage brand's commercial by doing what modern audiences do best: searching first and asking questions later.
It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural
embrace of their advertising year-round.
Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem.
Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last season.
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.
Food and drink, parking and lodging see nearly double the lift of other categories on NFL game days.
Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals.
The Google-owned distributor of cable and broadcast channels shows strong mental advantage in live sports, morning news and the familiar 'TV is on in the background' use case.
According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV.