Consumers have discovered the "cancel" button in their efforts to contain the ballooning costs of streaming services.
People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing.
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results.
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.
For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.
The American Dream is being rediscovered as more people say it's better to buy than to rent.
AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation and campaign creative as brands work
to avoid continuing campaigns that spread misinformation about them.
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.
Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one in five
adults oppose such a ban and one in four are unsure. Those in the 30-49 age group are the most likely to favor a ban, and parents with an 18-year-old are more supportive of a ban than those without a
child that age. Pew surveyed 9,750 U.S. adults from May 26 to June 1 of this year.
AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the year.
Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).
It is the only category experiencing an increase in reported problems this year, driven largely by Android Auto/Apple CarPlay connectivity issues.
U.S. retailers generated a record $26.4 billion in online sales during the four-day shopping event, up 9.3% from a year ago.
Nearly 69% of parents use screens while cooking. More than 65% use them while managing household tasks. Over 57% use them to calm children down. More than half use them as a reward.
Amid turbulence, sales strengthen. But younger shoppers are more interested in feeling good, and less in showing off.
Interestingly, they are all publishers that would be characterized as right-wing: The Daily Caller, The Washington Examiner and National Review.
If retail media spent the past five years building toll roads, agentic AI just arrived carrying an air taxi.
As marketers go all-in on America250, Ipsos reveals a patriotism paradox: Brands are ignoring the values that actually unite us.
With half its assortment refreshed and two distinct campaigns, the retailer is betting differentiation -- not deals -- will drive the season.
Millions of people connect their TVs to the internet, but cable and satellite TV remain the service used most often overall.
"One of the key points the index seeks to highlight: No vehicle on this list is 100% made in the U,S.," says Cars.com's Masterson.
"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces.
Trust is increasingly flowing toward familiar household staples, nostalgic childhood brands and products that have spent decades doing exactly one thing.
When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.
From protein powders and GLP-1s to wellness retreats and skincare technology, Americans are spending more money trying to optimize their health, appearance and longevity.
The products generating massive sales are not futuristic gadgets or breakthrough technologies. They're largely affordable items that promise visible benefits.
Brands winning on sustainability are highly selective about what they communicate and how they prove it.
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
As wedding season starts in full force, many couples appear increasingly determined to celebrate without lavish spending.