Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization as the most impactful trend shaping the industry this year.
Just 36% of Americans subscribe to cable or satellite services, including 64% of those 65 and older.
Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
Netflix was on top of the leaderboard for the sixth year in a row, followed by ABC, Amazon Prime Video, CBS and Fox.
Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine consumer needs.
Amplified's study puts a price on media investments that fail to effectively capture consumer attention. Data showed low-performing campaigns would need an additional $198 billion annually, when
measured in active attention and commercial impact, to match the highest-performing campaign categories.
Marketing struggles when it tries to be a trend-setter. We can sell culture -- and sell it well -- but marketing can rarely if ever can create culture, and certainly not create it out of whole cloth.
More than half of current AI users surveyed expressed interest in AI-driven TV features that help them find and watch the shows they love.
In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.
Sources with relatively balanced bipartisan use include The Wall Street Journal, Forbes and the New York Post.
Selzer reported a poll in the "Des Moines Register" that showed Donald Trump losing Iowa by 3%.
The research data was released to coincide with International Women Drivers' Day on June 24.
A paper published by Google Research and the University of Chicago outlines a theoretical and practical framework for how ad auctions could work in the age of generative AI. That AI will require
processing power and electricity - lots of it.
Snapchat users sent more than 2.5 billion voice notes during the first quarter of 2025.
AI is being hyped as the magic tool to give SMBs a lift in competition, but a recent study of 750 small and medium-sized businesses suggests otherwise.
Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontaneity and self-care as coping mechanisms.
Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U.S. consumers watching TV "all or most of the time."
Screen activities include streaming TV, work-related computer use and social media scrolling.
Just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 and 44% in 2024.
Top social influencers have become essential partners for brands eager to tap into their credibility and reach.
The top 10 AI chatbots collectively saw 55.2 billion visits over the past year, marking an 80.9% year-over-year increase.
The more an AI model thinks, the more carbon it emits, a research study finds, and reasoning models can produce 50 times more emissions than concise ones. Large language models use tokens - words or
parts of words - to convert them into a string of numbers processed by the LLM to come up with an answer.
The attention economy is oversaturated, with consumer focus splintered across formats and devices.
From awareness to conversion, broadcast TV plays the most influential role in shaping buying behavior among wealthier households.
New research from Saks shows financial security is trumping fashion, and even the biggest brands are feeling it.
About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.
Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and
developers using these platforms.
More Americans now say they get their news from social and video networks than from television or digital news outlets.
Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots.