Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain.
By the time a sales representative gets a meeting, the buyer may already know the competitors, product limitations and approximate price.
Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficient safeguards related to security breaches by its AI models, despite OpenAI CEO Sam Altman issuing a two-week pause
across its latest models, temporarily slowing or halting parts of its advanced AI development.
Partnership planning should test audience overlap, incremental reach, reputation and future value before anybody announces a collaboration between a mayonnaise brand and a luxury sneaker.
At the 2026 New York International Auto Show, 41% participated in an on-site test drive, with 34% saying the experience made them more likely to consider buying that brand.
While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less comfortable letting it control budgets,
adjust bids or make consequential campaign changes without supervision.
Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.
The new campaign aims to remind shoppers that great deals don't have to mean finding shoes hidden in saucepans.
Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.
Consumers aren't looking for lofty brand declarations while calculating whether one child can wear another's sneakers. They want value, discounts and convenient ways to obtain the correct supplies.
Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.
Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work.
Smart TVs are rapidly becoming television's default viewing environment, making the home screen a valuable bridge between consumers and the sprawling collection of streaming services competing for
their attention.
An AARP survey found that many Black Americans would like to see more intergenerational stories, and greater representation of people ages 50 or older.
Despite pinched wallets, people are still splurging -- especially on fragrance and skincare.
That's according to a new study from agency Croud which also found that 39% of AI users validate AI recommendations across four or more sources before buying.
"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says.
Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullying, poor sleep and unhealthy alcohol consumption.
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue.
A new Reuters/Ipsos study shows that a bipartisan majority of Americans support more government rules for social-media companies. Of the consumers surveyed in the six days ending August 3,
61% said social-media firms need stronger oversight, including required age-verification tools. This included 71% of Democrats and 62% of Republicans. But support from independents was lower because
many are unsure where they stand.
Volvo Car USA offers dog accessories designed to support safer travel, including a dog cage, dog gate and dog harness.
This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda is 32 ounces with free refills and wondering
whether TSA will let them fly home with a gallon of ranch dressing.
DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71.
Tesla regained the top spot in brand loyalty, reaching 63.9%, an eight-percentage-point increase from the end of 2025.
Mobile web display accounted for 45% of all open web impressions, but generated 55% of brand suitability failures.
They need more than a lower price, and thanks to private labels, their confidence varies widely by category.
Younger consumers appear less interested in making alcohol the centerpiece of every social gathering.
U.S.viewers didn't lose their appetite for great stories. They just started watching them one algorithm at a time.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check.