Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs
stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
New chief hopes 14% increase in ad spending can help remind stressed-out shoppers of brand value.
The hospital remains America's most trusted nonprofit by a comfortable margin and, somehow, managed to get even further ahead while trust across much of the nonprofit sector softened.
Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says.
The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.
Roughly 85% of brand mentions in AI answers originate from third-party sources rather than a company's own website.
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
Brands that stand out won't "just market to pet owners, but actually make pet-inclusive life easier to navigate," says The Harris Poll's Osiecki.
Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice.
Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive.
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.
Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep.
Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search.
Consumers have discovered the "cancel" button in their efforts to contain the ballooning costs of streaming services.
Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of their media spend and what to do when their array of data and
measurement tools suggest diverging actions.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers.
People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing.
According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results.
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.
For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.
The American Dream is being rediscovered as more people say it's better to buy than to rent.
AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation and campaign creative as brands work
to avoid continuing campaigns that spread misinformation about them.
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.
Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one in five
adults oppose such a ban and one in four are unsure. Those in the 30-49 age group are the most likely to favor a ban, and parents with an 18-year-old are more supportive of a ban than those without a
child that age. Pew surveyed 9,750 U.S. adults from May 26 to June 1 of this year.
AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the year.
Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).
It is the only category experiencing an increase in reported problems this year, driven largely by Android Auto/Apple CarPlay connectivity issues.
U.S. retailers generated a record $26.4 billion in online sales during the four-day shopping event, up 9.3% from a year ago.