Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.
Students are asking the same question many advertisers wish consumers would stop asking: "What exactly am I getting for my money?"
Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they
call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation
effect, as citizens believe their own political party was much more targeted than the political opponent.”
At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys.
The move comes as its U.S. counterpoint - the ARF - is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.
Media buyers discover they've been sitting on a human oilfield this whole time, Web3 report says
Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022.
There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."
Andy Brown, best known for his role as chairman-CEO of Kantar Media, died May 21. He was 63.
Platforms driven by influencer culture and algorithmic feeds showed stronger negative associations with happiness than platforms centered on communication, according to the World Happiness Report.
Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.
Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington
Post reports. They now largely get news from nontraditional outlets and independent creators on YouTube and
other platforms. They are frustrated with the economy and gas prices.
AI has become "the great creative equalizer," allowing smaller brands to punch above their weight with cheaper production tools, new media channels and AI-assisted commerce experiences, Kantar says.
Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement.
The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working.
The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsports.
Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean.
That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system.
The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found.
Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.
FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges.
OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what
happens to user privacy when companies begin tracking and analyzing these conversations?
Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer.
Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Levi Strauss, Disney, Amazon, Walmart, Hershey's, Ralph Lauren and WeatherTech.
Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing.
Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 million. HBO Max was next at 4.9 million with a 12% share.
One audience is still fully targetable with premium travel messaging, while the other is drifting out of the category entirely or trading down hard.
Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark.
Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020.
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.