Eighty-two percent of ad executives believe Gen Z and millennials feel positive about AI-generated ads. Only 45% of those consumers agree.
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
Distinctive brand assets now deliver significantly more impact than star appearances alone, with updated modeling showing these assets generating more than double the effectiveness of before.
Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs and push spend toward campaigns that appear effective on paper but fail to generate revenue.
The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows a series of entrepreneurial research studies by the
federation.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.
A study conducted by Ipsos found a large majority of Americans believe screens are a problem - especially how they are used and the attention and money people give them. The data suggests this ties
into differences in optimism among youth in terms of views on the U.S. and the American dream.
Dole's new report shows fruit gaining relevance in beverages, gut health routines, and mini-meal snacking.
Data richness, while critical for targeting and performance, increasingly sits alongside regulatory risk, consumer scrutiny and platform-level privacy controls.
Because prospective investors under-index on financial news sites, advertisers may need to rethink where investment messaging appears.
Technomic report found 41% want items from a "specific region within native countries," and almost half say the food should taste authentic.
The findings sharpen the brief at a moment when sports remain one of the last scaled, live audiences. The data shows that attention is not disappearing, but it is becoming conditional.
An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Here's how.
Lower-funnel marketing is frequently focused on confirming decisions rather than creating them.
Much of the momentum in influencer marketing depends on a single assumption: that humans, not machines, remain the primary shoppers.
Apple and Google have entered into a multi-year collaboration to build on the next generation of Apple Foundation Models based on Google's Gemini and cloud technology.
Rising consumer expectations result in the biggest loyalty shake-up in decades in Brand Keys' new ranking.
Lower-priced retail segments delivered the strongest growth last year, with consumers gravitating toward general merchandise, gift stores, novelty retailers and secondhand goods.
AI search summaries and chatbots mean the “end of the traffic era,” publishers fear, according to a new study by the Reuters Institute for the Study of Journalism. Media bosses
foresee that web referrals will plunge and that journalists should emulate content creators, The Guardian reports.
Hollywood's long-standing youth obsession (now reinforced by algorithms, AI-assisted development tools and risk-averse commissioning models) is increasingly out of step with what audiences actually
want to watch.
While 72% of consumers still shop in physical stores, AI-assisted behaviors are already mainstream.
xAI announced that it has exceeded its initial targeted round size, securing $20 billion in an effort to launch new consumer and enterprise products, build data centers and advance Grok 5, its newest
AI model.
Local dealer marketing, retail media and digital tools that connect online discovery to offline engagement are essential to driving visits to dealer lots.
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.
Over half of consumers can't cover a $400 emergency. That means savings -- not digital bells and whistles -- now drive loyalty.
Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.
Airlines and other travel companies collect detailed first-party data tied to customer preferences, destinations and spending behavior over long decision cycles, offering advertisers insight beyond
point-of-sale transactions.
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as "influencers," whether they be man or machine.
The combined group's expanded scale across media, data, commerce and healthcare could make Omnicom a more competitive partner for global, consolidated mandates, particularly as advertisers look to
reduce the number of agency relationships they manage.
When courts dismiss lawsuits against researchers, when facts prove stubborn, and when criticism persists, the next lever is intimidation.