Seventy-three percent say shopping at a retailer feels like being part of a cultural moment.
More people worldwide are relying on social networks, video platforms and aggregators for news.
Younger adults are more likely than older cohorts to abandon a search entirely when they can't find something to watch.
What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race.
To understand why consumers act the way they do, marketers need nuanced behavioral insights, a cultural context and understanding of the ethical implications of statistics. This will inform audience
targeting and messages - and media buying on specific platforms.
New Deloitte data shows consumers may shop more this year -- but spend less.
GLP-1 users are nearly twice as likely as non-users to buy a holiday gift for themselves.
82% of Americans are prioritizing low cost and high impact when it comes to gift-giving this year, according to a new poll from Stagwell's Harris Poll for Mastercard.
Brands that scale culturally intelligent creative without losing brand consistency will have a competitive advantage.
What if it was a mid-size cable network that indexed five times greater among younger viewers?
Advertisers largely agree that standardized metadata and TV schedule information would improve both confidence and spending in CTV.
In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40%
have started watching a new show's first season in the past year.
Even with rising utility costs, medical premiums and credit-card fees, the average U.S. household is estimate to have more available cash than a year ago.
Advertisers can gain a window into real-time challenges, emotions and information journeys of parents.
A majority of voters (56%) say Trump has exceeded his authority as president. And most (51%) also believe he acts more like a "fascist dictator" than a "strong president."
The proposed framework from the IAB Tech Lab is expected to change real-time bidding performance and agentic interoperability across programmatic media buys.
A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.
Four in 10 Americans say pets make ads more relatable, and one in three follow pet influencers for entertainment and comfort.
Google's Gemini AI models will now power two agentic agents to help advertisers gain insights and drive improved campaign performance.
New research highlights $3-plus incremental ROAS and the rise of the "impulse economy" for brands that invest at the shelf.
Brands tend to use surveys more on the acquisition end, not at the other end of the funnel, TopRank Marketing and Ascend2 report.
Among those who follow news influencers, most say it happens by chance rather than intention.
Make the effort to discern the needs of someone you are trying to influence, and demonstrate your ability to help meet those needs.
MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed $2 billion in 2025.
Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be
reorganzed.
Women's professional soccer increased linear TV viewing by 22%, with the largest gains coming from women ages 18 to 34.
57% of those surveyed by Stagwell's Harris Poll say the rise in AI is causing significant stress. The majority indicated they've considered moving to another country.
Search experience optimization will become a new strategic frontier as AI-powered platforms transform how people discover information - and attention, not impressions, will define marketing success in
2026, the report says.
Teens typically use words like "biased," "boring" and "bad" to describe journalists, the News Literacy Project reports.