Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting that financial success is merely waiting for
anyone willing to wake up at 5 a.m. and drink branded coffee.
TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers
totaling $7.6 million. In July alone, research tracked 5,100 ads across political advertisers (candidates and political groups), with August rising to 7,100 and 31 advertisers.
At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it is changing the way humans engage with brands.
While 73% of consumers worldwide support banning social media for children, only 39% on average think AI should be banned in schools.
More than half of the media budgets in several consumer packaged goods categories are going to retailers that sell advertising.
Marketers may rate themselves as highly mature, but their most common technical challenge is data quality.
The survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households
have cable/satellite bills.
College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at Michigan.
Vast data collection that fuels online advertising constitutes a surveillance ecosystem that threatens journalists and their sources, according to a new study from Harvard Kennedy School,
titled “How Mass Surveillance From Online Advertising Puts Journalists at Risk. The study by Technology and Human Rights Fellow Jonathan Rozen found that real-time bidding systems, data brokers
and ad-delivered spyware can expose sensitive information like journalists’ locations, movements, contacts and activities to private companies, law enforcement and other
players.
Much of supposedly definitive Gen Z behavior belongs to millennials or to the ancient human practice of getting older and earning a paycheck. Also, the claim that Gen Z prefers experiences over
possessions is flawed.
The average American can be described as 'Joy Pressured,' according to a new benchmark created by Ally Bank.
AI can now predict how an ad will match human emotions based on millions of possible responses and hundreds of pieces of content, to identify how an ad will connect with humans.
Consumers haven't sealed their wallets inside an inflation-proof bunker. They're spending more freely, although not necessarily at the businesses with the biggest advertising budgets.
Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain.
By the time a sales representative enters the conversation, the buyer may already know the competitors, product limitations and approximate price.
Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficient safeguards related to security breaches by its AI models, despite OpenAI CEO Sam Altman issuing a two-week pause
across its latest models, temporarily slowing or halting parts of its advanced AI development.
This email is how one knowledgeable source sums up one of the weirdest - and most ironic - of multiple "enhancements" Nielsen unveiled late last week for measuring the new TV season.
Partnership planning should test audience overlap, incremental reach, reputation and future value before anybody announces a collaboration between a mayonnaise brand and a luxury sneaker.
At the 2026 New York International Auto Show, 41% participated in an on-site test drive, with 34% saying the experience made them more likely to consider buying that brand.
New research estimates 10% of all web content has been edited or written by AI. The real question is, how much of it is actually meaningful?
While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less comfortable letting it control budgets,
adjust bids or make consequential campaign changes without supervision.
Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.
The new campaign aims to remind shoppers that great deals don't have to mean finding shoes hidden in saucepans.
Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.
Consumers aren't looking for lofty brand declarations while calculating whether one child can wear another's sneakers. They want value, discounts and convenient ways to obtain the correct supplies.
Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.
Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work.
Smart TVs are rapidly becoming television's default viewing environment, making the home screen a valuable bridge between consumers and the sprawling collection of streaming services competing for
their attention.
An AARP survey found that many Black Americans would like to see more intergenerational stories, and greater representation of people ages 50 or older.
Despite pinched wallets, people are still splurging -- especially on fragrance and skincare.