Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- Two of the biggest companies have lost their EU court fights and owe billions in fines and taxes.
- Over 90% of viewers say long-form content is the "gold standard of premium" content, and another 90% believe long-form programming is a "valuable use of their time," DirecTV research finds.
- The percentage of U.S. adults who said they supported a TikTok ban fell from 50% in March 2023 to 32% currently.
- Hobbies matter more than heritage, age or ethnicity in driving engagement.
- Consumer expectations increase every year by an average of 30%, but brands typically keep pace at a rate of 8% to 12%.
- Brand Key's annual ranking finds changing consumer expectations are a primary driver.
- Price increases for streaming services are not a major concern for most U.S. households.
- More than four in 10 people someone's else login and password for paid subscriptions also pay for six or more TV services.
- Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on national direct-to-consumer platforms,
- Meeting Gen Z where they are on platforms such as TikTok and YouTube is seen as essential for engaging them.
- The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
- Still, about a third of consumers would feel disappointed if their gift came from AI.
- The day Starbucks launched its Pumpkin Spice menu, foot traffic increased 24.1% compared to the previous eight Thursdays, per Placer.ai,
- The invalid traffic rate for CTV was nearly as high as for mobile apps, a study found.
- Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
- Streaming and media players have no choice but to continue to sell their premium library content to Netflix to offset their own poor returns in streaming.
- In this week's edition, I review two "goods" ("Hacks" and "The Bear") and one "too bad ("Criminal Minds: Evolution").
- More than two-thirds of likely shoppers plan to spend less than $100.
- More than a third of people said AI performs better than humans at customizing the content they see online.
- While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos.
- Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
- McKinsey reports that optimism about the strength of the U.S. economy jumped to 41% from 33% this quarter -- the highest level in a year.
- Sixty-seven percent of game players say that they often consume other media while gaming.
- Email copy is the second-most used function of generative AI, Skyword reports.
- In the absence of a federal privacy law, marketers are confronting state privacy laws that could expose them to fines, sanctions and other legal consequences.
- Consumers feel more assured that spending is manageable, with 83% saying they have at least some control over their grocery budgets.
- TD Cowen Analyst John Blackledge valued each Alphabet business as if it were separated from the company, as the DOJ decides the fate of Google.
- Four of the five legacy media companies were down in advertising results in the first and second quarter of this year.
- A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
- Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.
