"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.
Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights.
Demand for resale has never been stronger. The bottleneck is getting people to sell -- and that changes everything for apparel brands.
Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable.
As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs.
The Advertising Research Foundation's CIMM East Conference began where last year's left off: on an advertising "currency fiesta," per Fox Senior Vice President-Research & Data, Ad Sales' Kym Frank,
who famously made that quip in 2025.
Lead with solutions, not diagnoses, when targeting women on this health issue, suggests Brightfield Group.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as
often.
LGBTQIA+ consumers are clicking on ads, buying products and generally treating social feeds like a mall that never closes.
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.
Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather than necessity.
Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover.
The falloff was largely due to new rules imposed by Gmail, Yahoo and Microsoft, Validity reports.
Only 35% of marketers passed a basic test of core marketing concepts, according to researcher Ipsos.
Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed,
35% look to their preferred news organization for breaking news, 28% use search engines like Google or Bing. Only 1% turn to AI chatbots.
Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries.
Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again.
Brands still close the sale, but AI gets the first date and sometimes picks the outfit.
Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent
for the Chrome browser that understands multimodal inputs.
People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence.
The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to
travel and support brands.
Kearney's new report says the market is stabilizing, but affluent consumers are shopping differently.
U.S. viewership of women's sports has nearly tripled since 2020, driven by younger, affluent and highly digital fans who show up, stream games and buy merch.
Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.
About 38% of Americans say they have already completed a purchase directly inside ChatGPT.
A Harris Poll report finds 90% of streaming viewers are more engaged (vs. social media at 79%) compared to other media competitors on a broader overview basis, while 51% prefer streaming on "bigger"
screens like TV sets.
Events, partnerships and content services now make up a significant portion of publisher revenue.
Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company's 80,000 employees.