That's according to a new study from agency Croud which also found that 39% of AI users validate AI recommendations across four or more sources before buying.
"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says.
Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullying, poor sleep and unhealthy alcohol consumption.
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue.
A new Reuters/Ipsos study shows that a bipartisan majority of Americans support more government rules for social-media companies. Of the consumers surveyed in the six days ending August 3,
61% said social-media firms need stronger oversight, including required age-verification tools. This included 71% of Democrats and 62% of Republicans. But support from independents was lower because
many are unsure where they stand.
Volvo Car USA offers dog accessories designed to support safer travel, including a dog cage, dog gate and dog harness.
This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda is 32 ounces with free refills and wondering
whether TSA will let them fly home with a gallon of ranch dressing.
DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71.
Tesla regained the top spot in brand loyalty, reaching 63.9%, an eight-percentage-point increase from the end of 2025.
Mobile web display accounted for 45% of all open web impressions, but generated 55% of brand suitability failures.
They need more than a lower price, and thanks to private labels, their confidence varies widely by category.
Younger consumers appear less interested in making alcohol the centerpiece of every social gathering.
U.S.viewers didn't lose their appetite for great stories. They just started watching them one algorithm at a time.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check.
Nearly three quarters of Gen Z adults stay in at least half of their weekends each month with 73% say staying in has become their default weekend plan, according to The Harris Poll.
Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."
"A CBS News poll found that 4 in 10 people say they are now buying or eating less produce to avoid the "explosive diarrhea" parasite that causes cyclosporiasis," according to syracuse.com. "More than
11,000 cases reported earlier this month across multiple states were linked to iceberg lettuce, while other smaller outbreaks have been tied to parsley and cilantro."
Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.
About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020.
As red-light therapy goes mainstream, wellness is taking a sharp turn into gadgetry - with consumers chasing a mitochondrial makeover.
Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.
By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%).
Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must pivot toward continuous contextual synthesis
and proactive containment that can reason and make decisions on its own.
AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.
Dentsu says commerce media has reached a point where operational competence supersedes growth.
The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation,
document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story summaries. However, AP maintains that AI cannot replace original reporting, source
verification, fact-checking or editorial judgement. And all AI outputs must be reviewed by a journalist.
Athleisure is the defining health/wellness brand category among Next Gen consumers -- Alpha and Gen Z -- and Lululemon tops the list.
Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community.
In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.