This week's edition continues a special monthly series in which I review TV shows labeled the Good, the Too Bad, and the Ugly. Every issue will not necessarily contain a show in each category, and
some will have multiple shows in a single category. This month's report focuses exclusively on "the good." By way of definition, the Good is a show you should enjoy if you like that particular
genre. The Too Bad is a show that could have (or should have) been better - but doesn't necessarily mean it's bad. The Ugly is a show that completely misses the mark or is just an ill-conceived mess.
Most social media users plan to keep using social media despite concerns about data privacy and hate speech.
Nearly 90% of pet parents agree that pets contribute to a stronger sense of community.
Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard.
The growth rate of spending on streaming has accelerated in the past few years
The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted channel at just 43%.
Email remains the top area for automation and social is second, Ascend2 reports.
Streaming services have to work harder for smaller subscriber gains, data indicate.
The Norwell, MA-based media shop is rolling out a new media data-management platform, "FutureSight." Chasin most recently served as chief measurability officer at VideoAmp.
Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the
coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
Spending is set to grow 25% from this year to $33.8 billion by 2027 in the United States.
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enjoy in-store shopping (78%) as they do online shopping (80%).
About half of households in India said they own a smart TV, helping to drive growth in CTV ad spending.
Brands can help side workers make smart money moves to maximize their hard work.
The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing audiences. Addressable TV - through
messaging on multichannel video program distributors - is more precise and outperforms IP address matching.
People who play mobile puzzle or action games have a greater affinity for media and entertainment than do people who play mobile word or card games.
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
About half of TikTok users ages 18 to 34 said the videos on the app's "For You" page were either extremely or very interesting.
Most brands still face challenges to creativity that AI might help resolve, according to the Braze Customer Engagement Review, a study by Wakefield Research.
Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.
Premium streaming subscriptions slowed in 2023 to 10.1% growth with total subscriptions of 242.9 million at the end of 2023, according to Antenna, a research company covering the subscription
economy.
However, marketers also express frustration with data costs and attribution for off-site ads.
Stagwell said 200,000 new consumers will be added to the survey offering in 2024.
OOH advertising can drive behavior changes with relatable creative and brand storytelling.
Google Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them to pay money or part with information
by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.
New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance.
Dealmaking shrank in 2023, but there are signs that activity will pick up in 2024.
The outlook for TV and CTV continues to be an "unsettled ad market," according to Bernstein Research, with projections that linear video ad spend will move down with the spend "slightly up to flat in
streaming," according to Laurent Yoon, media analyst for Bernstein, in a recent report.
Growth of 11% in mobile ad spending this year will mark a rebound in demand.