Spending on Mom rebounds but let's not call it a glow-up just yet.
Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market.
Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and safety.
Massive datasets are used by AI models to determine what works, replacing gut feel with something closer to algorithmic judgment day.
Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.
People move fluidly between live events, streaming platforms, social feeds, podcasts and merchandise.
The Amazon Simple Email Service (SES) is being used to send phishing emails that can bypass standard security filters and render reputation-based blocks
ineffective, Bleeping Computer reports. Kaspersky researchers say in a report that there has been “an uptick in phishing
attacks leveraging Amazon SES” to deliver links that redirect to a malicious site.The spike in this abuse may be due to a large number of AWS Identity and Access
Management access keys exposed in public assets.
You can show up, wave a flag and there's a decent chance no one will accuse you of anything more sinister than trying to sell hot dogs.
Gen Z appears most willing to relocate, with stronger population growth in cities such as Denver, Minneapolis, Austin and Philadelphia relative to older generations.
Time has released a list of the 10 most influential companies in media and communications in 2026. They include: Nielsen, T-Mobile, AST Mobile, Publicis Groupe, Patreon, Discord,
Letterboxd, TikTok, iHeartMedia and Telegram. In its coverage, Time explains the reasoning in each case.
Digital ads added another year of massive growth while half the industry still insists budgets are "under pressure."
Almost a third of U.S. adults — some 31% — often avoid stories about President Trump, according to a new poll by the Media Insight Project survey, Associated Press reports. Of
those surveyed, 38% of Democrats and 38% of independents avoid Trump stories, compared to 17% of Republicans. Among all groups, many sometimes avoid such coverage.
While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive together.
The discussions between CEOs and CMOs are increasingly focused on metrics and performance, with less emphasis on strategy, according to the study.
It was a bumper sticker I spotted on a truck in my town the other day. "I grew up in a place called America," it said, implying it no longer existed. Depending on how old you are, you may or may not
agree.
DoubleVerify can proceed with defamation and false advertising claims against analytics company Adalytics over its March 2025 report regarding invalid traffic, a federal judge in Maryland ruled.
Morning drive radio may become morning drive everything if drivers feel safe enough to let the robots take over.
For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Kay Jewelers goes for laughs with spot starring father-son footballers, while Teleflora reaches for tissues. Both are banking on a record Mother's Day.
Consumers reported using AI tools most often for electronic and tech shopping, travel planning, grocery and meal planning, vehicle research and apparel shopping.
Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds.
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape.
The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This
isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,”
says Michael Boccacino, vice president of marketing at TMB. “But advertisers still expect you to tell one clear story about who you reach and why it matters.”
A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator
VideoElephant.
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again.
Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.
The just-published report - the first in a planned series of ongoing studies - also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna
O'Connell.