Dentsu says commerce media has reached a point where operational competence supersedes growth.
The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation,
document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story summaries. However, AP maintains that AI cannot replace original reporting, source
verification, fact-checking or editorial judgement. And all AI outputs must be reviewed by a journalist.
Athleisure is the defining health/wellness brand category among Next Gen consumers -- Alpha and Gen Z -- and Lululemon tops the list.
Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community.
In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.
Hybrid vehicles deliver the highest customer satisfaction with an ACSI score of 80, unchanged from last year, outscoring both gas and electric vehicles.
Workers aren't asking AI to run the whole show. They're asking it to brainstorm, draft, edit, research and sanity-check their ideas.
Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts.
Forget logo counts. A leading sponsorship researcher flags which World Cup brands actually made an impression.
If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.
Rather than cutting back on kids' needs, parents are skipping other purchases, working overtime and borrowing more.
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.
Sports remains one of the last places where millions of people voluntarily show up at the same time and, almost unbelievably, don't spend the entire broadcast looking at TikTok.
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia,
Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the U.S.
A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can
ever stop chasing young eyeballs.
At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI.
Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs
stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
New chief hopes 14% increase in ad spending can help remind stressed-out shoppers of brand value.
The hospital remains America's most trusted nonprofit by a comfortable margin and, somehow, managed to get even further ahead while trust across much of the nonprofit sector softened.
Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says.
The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.
Roughly 85% of brand mentions in AI answers originate from third-party sources rather than a company's own website.
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
Brands that stand out won't "just market to pet owners, but actually make pet-inclusive life easier to navigate," says The Harris Poll's Osiecki.
Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice.
Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive.
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.
Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep.
Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search.