Recent data compares the cosmic Big Bang to events in advertising such as the AI chatbot explosion that is reshaping the ways humans interact with technology.
Financial concerns are the leading source of holiday stress, cited by 25% of respondents.
While Americans are increasingly pinching pennies, the silver lining is that it's driving them to ad-supported streaming services or tiers, indicating an expansion of ad inventory supply.
The more data SparkToro founder Rand Fishkin gathers, the more he believes the " 'AI vs. Search' narrative is largely made up by media and influencers seeking attention, rather than an accurate
reflection of reality."
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was down 1% in Q4 2024 and 2% lower in Q1 2025.
Grenz was with pharma giant GSK for nearly a dozen years most recently as vice president-global head of media.
Personalized content, recommendations and guided selling tools strengthened many people's loyalty to a brand.
Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from brands using it.
As consumer caution persists, Dentsu's report suggests brands will need to navigate a fragmented market.
To attract and retain subscribers, platforms increasingly rely on event-driven promotions.
Women drive 59% of discretionary spending -- and they're steering it toward bargains, not splurges.
Advertisers concerned about using too much energy or harming the environment through searches or media buys may want to consider another way to connect with potential and existing customers.
Overall, 51% of sports streamers say they subscribe only during a season and then cancel.
Leading up to their annual upfront presentations to the advertising industry in May, the broadcast networks unveiled their respective primetime fall TV schedules. I'm about to start the process of
reviewing the new series pilots for my annual predictions of hits and misses. This purpose of this week's edition is to provide some insights into what to look for when evaluating the success
potential of a new TV show. In the 40 years or so I've been analyzing the television landscape, the benchmark of success for a new series has continually shifted, with the bar gradually getting lower
and lower.
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppers believe pricier products work better.
More than half of survey respondents said journalists are largely unable to keep personal opinions out of their work.
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personalities while driving brand awareness."
When a user asks about the best CRM for startups, a brand page typically responds with "Schedule a demo," while Reddit has a thread comparing options. This is why Reddit gets cited in ChatGPT. Here
are more examples.
While overall approval has grown, the retail brand now finds its reputation increasingly shaped by partisan divides.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
Subaru leans into a reputation for safety and dependability and has enjoyed strong sales growth in recent years.
The apps that consume the most data are also where users are spending the most time, making them prime real estate for digital campaigns.
Medical "practices that fail to meet patients across multiple channels risk becoming invisible," says rater8 report.
One in four Americans now consumes more than five hours of media daily, while a third of live TV viewers watch at least three hours a day.
It's not just political leadership either. A majority of Americans lack faith in leadership across business, healthcare, education and government according to a new Harris Poll survey.
Data, analysis, and analytics are a major part of safeguards. A research paper describes multistep reasoning and how Claude thinks before it gives a response.
Google, Meta, Microsoft and OpenAI, among others, want to own AI search, agents, commerce and related markets - igniting all-out competition to attract ad experts, while throwing millions and even
billions behind projects to acquire engineering talent.
Mature millennials and Gen X users are upending TikTok's "youth-only" stereotype, turning it into a genuinely multi-generational platform.
Traditional media allocations remained stable, with national and local TV showing little movement, while OOH/DOOH and print also held steady.
DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every employee worldwide.