Dentsu Media Trends Report: Experience Optimization, Agentic AI, Much More

 

From the radically transforming search space to AI-generated audience panels, Dentsu has issued a new report highlighting what the company sees as the major media trends that brands should embrace in 2026.  

Google has dominated the search landscape for decades, but the report notes that the platform has a lot of new and robust competition, from players like TikTok, Amazon and Gen AI-driven …

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