Millions of people connect their TVs to the internet, but cable and satellite TV remain the service used most often overall.
"One of the key points the index seeks to highlight: No vehicle on this list is 100% made in the U,S.," says Cars.com's Masterson.
"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces.
Trust is increasingly flowing toward familiar household staples, nostalgic childhood brands and products that have spent decades doing exactly one thing.
When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.
From protein powders and GLP-1s to wellness retreats and skincare technology, Americans are spending more money trying to optimize their health, appearance and longevity.
The products generating massive sales are not futuristic gadgets or breakthrough technologies. They're largely affordable items that promise visible benefits.
Brands winning on sustainability are highly selective about what they communicate and how they prove it.
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
As wedding season starts in full force, many couples appear increasingly determined to celebrate without lavish spending.
Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion.
The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the
2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman
Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites more quickly than other groups.
“Social media and video networks are now more popular as a source of news than owned and operated online news websites and apps in 30 of our 48 markets,” the study states.
AI referrals are increasingly delivering users who show up with a purpose rather than a vague desire to browse.
Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" among advertisers integrating AI
into award-worthy creative executions.
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
CTV continues its climb from promising newcomer to indispensable campaign weapon, but broadcast TV still rules.
No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV."
Newsroom leaders say they want stronger audience relationships, but their production systems still behave as though homepage traffic circa 2012 is about to make a triumphant comeback.
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Gartner's new research details how the brand measurement mess is hindering long-term growth.
Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Audio's old workhorse keeps hauling most of the ad-supported audience.
In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report.
Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.
Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.