More than half of U.S. soccer fans say they notice which brands sponsor teams and events.
Current monthly consumer costs range from $68 for one service to $98 for five or more services. At the top level of five or more, consumers are only willing to spend one dollar more ($99).
Consumers are spending an average of $83 a month on TV services, with those subscribed to three or more services indicating they are spending more than they would like.
Influencer-driven purchases tend to happen soon after exposure, with delays diminishing the likelihood of a sale.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.
Weekly viewing of Netflix has steadily increased since 2021, and the platform's loyal base remains one of the most likely groups to recommend products they enjoy.
Brands risk alienating or misrepresenting both younger and older cohorts in their media and marketing strategies.
This year CTV will see a 7.7% rise in media time spent per day among U.S. adults 18 years and older by device versus 2024. Mobile -- which still leads all media usage -- will rise more slowly: 1.6%.
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity's infrastructure and believes he has discovered how content is evaluated and ranked.
The growing price gap between ad-free and ad-supported plans is a catalyst for increased adoption of ad tiers.
As OpenAI released reasoning LLMs on Tuesday, some publishers have once again begun locking down content. WalletHub CEO believes Google went from organizing the world's information to stealing it,
taking a sledgehammer to the contract the open web relied on.
Many marketers report saving nearly five hours a week through AI, though they also haven't receiving any formal training.
Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of
certainty or reliability.
Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group. Bain Capital and WPP continue to own the
rest of Kantar, with 60% and 40% shares, respectively.
Brands that want to offer AI for families must build trust, respect screen fatigue and make technology relevant and easy to use.
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.
Most reality TV watchers fall into the "light viewer" category, watching between one and five hours a week.
New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.
The authors propose a 'transformer-based model" that will analyze multichannel sequences of customer interactions.
Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, fashion and lifestyle.
Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says.
Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from third place last year.
Most people see podcasts as audio, video and/or a combination, reports Oxford Road.
Many adults say protecting both teens and aging parents online adds to daily pressure.
About three quarters of consumers prefer AI tools when they resolve issues faster than humans.
Google's Q2 earnings show AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AIO now has 2 billion monthly users and apparently, has not
reduced the need to search.
Most advertisers use MMM in combination with other methods like attribution modeling and experiments.
Meta recommends using a "ladder of incrementality" to evaluate which techniques are most reliable in measuring causality.
Netflix average subscriber viewing declined 6% to 1.4 hours per day in the first six months of 2025 vs. 1.5 hours per day in second-half 2024.
AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.