Shelly Palmer also dives into new research suggesting half of online content already is being generated by bots, and we get his impressions on the first agentic media buy.
Television ranked as the leading influence across all stages of the purchase journey and among all demographic groups.
For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million.
Self-gifters are "emotionally motivated yet deliberate," a combination that makes them particularly valuable for advertisers.
Study found increases in the use of AI tools, and interest in solo travel and wellness destinations.
Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent.
A new survey finds shoppers still ready to spend nearly $890 each, even as other forecasts point to tighter budgets.
From July-September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad impressions.
More than a third of U.S. consumers have canceled at least one streaming service in the past six months, Ipsos found.
Consumers have the gloomiest view of the economy since 1997 and are looking for new ways to find value.
Nano Banana came to Google Search and NotebookLM this week, with Photos the next step. One analyst believes Google's AI image-editing model spread virally based on word of mouth, with no involvement
from Google. Here's why.
Incomplete data systems hinder decision-making and waste marketing resources.
Movies in 2024 contributed nearly 50% of streaming revenue - up from 27% in 2022, per Parrot Analytics.
Tasks include help with copy revisions, campaign ideation, email tone and even internal reporting.
The future of media and marketing research will be an increasingly synthetic one, combining AI and human experiences in ways that are better than either could be on their own.
OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and various political slants were used to
determine whether bias exists, under what conditions it emerges and what it looks like.
Many parents want stronger external guardrails on children's screen time from tech companies.
As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video and Netflix gaining on Hulu.
"As overall emotional well-being has gone down, emotional investment in the holidays has gone up," according to Civic Science.
The latest ranking from Dunnhumby also highlights changing customer expectations.
Streaming, gaming and social platforms dominate attention even as overall spending declines.
Mobile devices will dominate digital shopping, accounting for 56% of sales.
ICSC sees holiday sales rising up to 4%, with shoppers eager for connection and deals.
Americans are hungry for more meat, just as cattle herds shrink and tariffs bite.
Among those who do get news from chatbots, about a third say it is hard to determine what's true.
Adobe sees $253 billion in ecommerce spending, while Circana warns consumer unease is setting up the most volatile season yet.
Marketers who treat collectible toys as brand "access keys" can deepen loyalty and unlock long-term value.
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names.
Unlike value and luxury buyers, prestige shoppers remain the least likely to cut back on beauty spending even as prices climb.
Roughly one in three young people describe social media as somewhat or mostly harmful.