AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.
Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.
As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.
The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.
"The Late Show with Stephen Colbert" took in nearly $60 million over the past 12 months, down 2% year-over-year, according to estimates from EDO Ad EnGage.
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase
wardrobe and automatically tell them how much it will cost to plan and complete the trip.
Brands that treat creators as strategic partners, not just media channels, are poised to reap the rewards.
Hispanic talent remains significantly underrepresented, appearing in just 7% of top programs despite making up 20% of the U.S. population.
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%.
The primary reason people cite for not paying? There's plenty of free news available.
Consumers are cutting school budgets, shopping earlier, and flocking to discount retailers.
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
A notable portion of early shoppers report feeling the effect of trade-related price increases on their household budgets.
As part of its ongoing research into the "New America," Ipsos has just released a report on the "American Dream" -- past, present and future. Hint: Its meaning is in the eye of the beholder.
"Grok for Government" aims to shape xAI's commercial products such as Grok 4 and Deep Search for government use, including custom AI models for national security and research customers.
According to Harris Poll/The Guardian research, 83% of women are concerned about growing macroeconomic uncertainty; 67% are preparing for a recession.
Amazon's annual shopping event has now eclipsed two Black Fridays in terms of online revenue.
Three-quarters of Gen Z parents and nearly half of millennials plan to use social platforms during their shopping journey.
A majority of MLB viewers plan to tune into at least one of the All-Star events, with nearly 40% of Gen Z respondents saying they'll watch both.
Deloitte predicts a spend of $570 per child, as families deploy a new kind of surgical frugality.
Google scrapes profit from advertisers through heavy use of hidden search terms, as advertisers continue to see a decline in search query data.
Only 44% of buyers say they frequently see marketing that feels relevant to their role or organization.
Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization as the most impactful trend shaping the industry this year.
Just 36% of Americans subscribe to cable or satellite services, including 64% of those 65 and older.
Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
Netflix was on top of the leaderboard for the sixth year in a row, followed by ABC, Amazon Prime Video, CBS and Fox.
Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine consumer needs.
Amplified's study puts a price on media investments that fail to effectively capture consumer attention. Data showed low-performing campaigns would need an additional $198 billion annually, when
measured in active attention and commercial impact, to match the highest-performing campaign categories.
Marketing struggles when it tries to be a trend-setter. We can sell culture -- and sell it well -- but marketing can rarely if ever can create culture, and certainly not create it out of whole cloth.