Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Gartner's new research details how the brand measurement mess is hindering long-term growth.
Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Audio's old workhorse keeps hauling most of the ad-supported audience.
In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report.
Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.
Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight
into more decisions, reduce reliance on internal opinion and bring customer perspective into moments where it was previously absent.
When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time.
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax."
Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals.
How a handful of brands -- Fenty, Calvin Klein, Converse, Levi's and MAC -- still stand out with Pride.
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty.
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.
Students are asking the same question many advertisers wish consumers would stop asking: "What exactly am I getting for my money?"
Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they
call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation
effect, as citizens believe their own political party was much more targeted than the political opponent.”
At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys.
The move comes as its U.S. counterpoint - the ARF - is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year.
Media buyers discover they've been sitting on a human oilfield this whole time, Web3 report says
Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022.
There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."
Andy Brown, best known for his role as chairman-CEO of Kantar Media, died May 21. He was 63.
Platforms driven by influencer culture and algorithmic feeds showed stronger negative associations with happiness than platforms centered on communication, according to the World Happiness Report.
Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.