New reports from Placer.ai and YouGov show value-driven grocers gaining traction while Amazon makes inroads with younger shoppers.
Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information.
The feature provided links to general information, but not when it came to specifics in my searches.
Brands that rely on outdated stereotypes alienate consumers and limit their own growth, CreativeX says.
Food prices stay high, challenging CPG brands to rethink how to serve the price-conscious consumer.
Three quarters of respondents support a law requiring advertisers to disclose the personal data used for targeting.
In most categories, the top 10% of apps convert downloads to trial subscriptions at double or even triple the median rate.
Of the top 50 AI startups, 14 were co-founded and led by former Google employees. These companies have collectively raised $14.7 billion, accounting for 28% of total funding for top AI startups, and
have a combined valuation of $71.6 billion.
"This copyright case presents urgent questions governing the innovation at the heart of America's preeminence - at least for now - in artificial intelligence systems," Ross Intelligence argues.
The announcement was timed to Stagwell's second annual Future of News UK summit today. The company also released a new study revealing EMEA CEOs and Board Directors view news as a key medium to reach
stakeholders.
Four out of five streaming viewers said they accept ads in exchange for free content.
The shutdown covers articles based on public records obtained through the FOIA.
Retail brands demand flexibility and ability to customize in their martech stack, MessageGears reports.
Only 39% of organizations are capable of adapting customers' web experiences as they browse.
Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's
Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
In the U.S./Canada market - Netflix's biggest - it estimates 2025 ad revenue will be $2.3 billion from 24.4 million ad-tier subscribers.
The researcher forecasts that by 2025, Netflix's ad-supported tier will reach 24.4 million subscribers.
Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
If so, you aren't alone--according to a new survey from Harris Poll and Mattress Firm 42% of Americans say DST is disruptive to their sleep and 40% say its time to ditch the shift.
Affordability and price sensitivity have become key factors in consumer choices across all demographics.
Bleacher Report and ESPN led publishers with 82 million and 70 million engagements, respectively.
The audiences for news podcasts tend to be selective about their listening choices.
Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I
couldn't locate the exact article," according to a study released early this month.
Expanding their customer base remains a key challenge, with 48% of business owners citing marketing and advertising as their biggest obstacles.
A Madison & Wall meta analysis concludes that utilizing AI to integrate creative and media to optimize impact is probably the best advertising strategy.
Almost two-thirds of marketers are already using generative AI, with 79% planning to expand their adoption in 2025.
Netflix came in at $15.3 billion in content/production spend - almost twice as high as the next-biggest Disney premium streaming services including Disney+, Hulu, and ESPN+ at $8.6 billion, a fiscal
year 2024 reading shows.
Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
In a Nissan study, the majority of respondents said they're looking to reduce carbon footprint and value sustainability, but pragmatism prevails.
GLP-1 users are rediscovering the control and ritual of preparing meals, while alcohol consumption becomes more of a social activity.
Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.