Forty percent of GLP-1 users are prioritizing their looks, with Gen X and millennials leading the trend.
Nearly 90% of Americans are now aware of GLP-1 drugs and their uses.
As major brands scale back diversity initiatives, new research reveals the growing risk of consumer backlash -- and what companies must do next.
While the new format drew mixed reactions, it appears to have influenced future viewership trends.
This rise in pet ownership aligns with broader demographic trends. Americans are getting married later and having fewer children.
I'm an avid movie fan, and before the pandemic I was a reasonably heavy moviegoer. Today I watch more movies on streaming platforms (A Complete Unknown was the only Best Picture nominee I saw in an
actual movie theater). Of course, that's partly because before awards season, I hadn't even heard about several of the best picture nominees. But I still look forward to watching The Oscars broadcast
every year. And every year I find myself asking the same question: "Is it always this boring?" In this week's edition, I provide my answers to that question.
Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political
Robin Porter.
Founded on the spirit of 1776, America's constitutional republic was not built for the dispiriting reality of today, especially government and corporate control of an increasingly marginalized free
press.
Four in 10 consumers have interacted with TV content to learn more about products or make purchases.
There's a shared preference for ads that offer immediate value and personalized suggestions, regardless of generational differences.
It's too soon to say whether Tesla backlash due to Musk's political activity will affect loyalty to the brand, says S&P's Palomarez.
Fluctuations in financial confidence suggest that consumers may be more cautious in their spending habits.
While gross additions in 2024 exceeded cancellations - 173.3 million vs. 147.8 million - the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in
the near term.
The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its
website traffic and revenue.
Social media shopping has gained traction with Gen Z because of the ease of in-app purchases, influencer marketing and personalized product recommendations.
"In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate
attention, which drives memory-based outcomes such as awareness, consideration and intent," explains Lumen's Mike Follett.
The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal
human intervention,
Professional reviewers such as Consumer Reports remain a trusted source of product recommendations, especially among older consumers.
Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S.
investment that affected search, recommendations, and advertising.
Four out of 10 people said social media platforms show too many ads while they shop.
The passing of the Great Resignation has given employers the upper hand, but shifting demographics will lead to talent shortages.
As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft
said it has combined science and art to solve previously unsolvable problems.
As new efforts from the NAACP fuel a boycott, Target and other companies are about to find out the cost of backpedaling.
Titled "Somebody," the ad received a No. 1 score with its message of imparting self-esteem to children.
The number of Google searches is an early indicator of the commercial's effect on audiences.
Perplexity became the latest AI company to release an in-depth research tool - following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February.
The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each
dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
Luxury beauty is still booming, but recent sales slumps at Estee Lauder and cautious forecasts from E.L.F. suggest the industry's glow is fading.
Lay's "Little Farmer" ad was number one on System1's list, which measures long-term brand-building potential.
Layoffs, inflation, and debt are piling up, but experts say retail spending might not take a hit -- -yet. What's next for the consumer economy?